top of page
HB Logo (white).png

WEBSITE & CONVERSION

Drupal Website Migration & Optimisation

Helped lead a major website migration and restructure, reducing structural complexity by 66% while improving performance, accessibility and usability. The result was a clearer, more manageable platform for visitors and internal teams.

REPORTING & ANALYTICS

Analytics & Reporting Transformation

Consolidated more than 10 marketing data sources into a unified reporting system, automating reports for 35+ stakeholders. This reduced manual reporting work by approximately 30% and helped teams make better-informed decisions.

EMAIL & LIFECYCLE

Mailchimp Migration & Email System Rebuild

Led an organisation-wide email platform migration, improving audience management, campaign workflows and testing. Stronger segmentation and content practices contributed to a 15 - 20% increase in click-to-open rates.

WEBSITE & CONVERSION

Website Performance Diagnostic

Reviewed a local service business's website and customer journey, identifying two practical opportunities for improvement. The resulting diagnostic provided clear recommendations and an actionable roadmap without assuming a complete redesign was necessary.

DIGITAL OPERATIONS

Slack Implementation & Communication Workflow Upgrade

Led the organisation-wide rollout of Slack, introducing clearer communication workflows and supporting teams through the transition. Improved collaboration practices contributed to an approximately 30% reduction in internal email volume.

Have a similar challenge?

Let's discuss where practical improvements could make the biggest difference to your business.

Book a Strategy Call

A selection of projects demonstrating practical improvements across websites, analytics, email marketing and digital operations. Explore the challenges, approaches and outcomes behind the work.

Case Studies

bottom of page