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Experience
With over 9 years’ experience, I’ve worked across websites, email marketing, analytics, and paid channels, helping businesses improve performance across the full customer journey, from acquisition and engagement through to conversion and retention.
Approach
My approach is centred on simplifying complexity.
Rather than chasing every new tactic or platform, I focus on strengthening the foundations that drive consistent results, improving how your website, marketing activity, and data work together.
This usually means bringing more clarity to what’s working, removing unnecessary friction, and helping teams focus on the areas that have the biggest impact on growth.
Results
Recent work has included:
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Improving conversion and revenue performance across multiple digital channels
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Increasing organic traffic through SEO, UX, and data-layer improvements
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Rebuilding email systems to improve engagement and lifecycle performance
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Enhancing campaign performance through better targeting and structure
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Improving site speed and accessibility to create better user experiences
How I Work
I work directly with clients, providing both strategic direction and hands-on support.
This means you always have a consistent point of contact and a clear understanding of what’s being worked on and why.
Where needed, I collaborate with a small network of trusted specialists in areas such as design, development, and paid media, ensuring the right expertise is brought in without adding unnecessary complexity.
If you’re looking for a clearer, more structured approach to your digital marketing, I’d be happy to learn more about your business and where you’re looking to grow.
About
I’m Hayden, a digital marketing consultant focused on helping businesses grow through clearer structure, better decision-making, and more effective use of their digital channels.